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A Quote by Seth Godin on advertisting, marketing, commercials, and ads

Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one read People magazine for the ads. Almost no one looks forward to a three-minute commercial interruption on must see TV.

Advertising is not why we pay attention. Yet marketers must make us pay attention for the ads to work. If they don't interrupt our train of thought by planting some sort of seed in our conscious or subconscious, the ads fail. Wasted money. If an ad falls in the forest and no one notices, there is no ad.

Seth Godin : Gaia Child
Seth Godin
Source: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers, Page: 25
Contributed by: ~C4Chaos. More quotes added by ~C4Chaos from this | all sources
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