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Entrepreneurs create their businesses for a diversity of reasons. However, I believe that most of the greatest companies in the world also have great purposes which were discovered and/or created by their original founders and which still remain at the core of their business models. Having a deeper, more transcendent purpose is highly energizing for all of the various interdependent stakeholders, including the customers, employees, investors, suppliers, and the larger communities in which the business participates. While these deeper, more transcendent purposes have unique expressions at each business they also can be grouped into certain well known and timeless categories. Philosophy dates back to Plato the timeless ideals of “The Good”, “The True”, and “The Beautiful” that humanity has been seeking to create, discover, and express for thousands of years. If we add the ideal of “The Heroic” to the above three we have the framework of higher ideals which most great businesses seek to express in some form or fashion.
This is wonderful! C4, without knowing it, you've laid down something that could eventually become the first place where my Mother and I meet and agree. She is a Randian Objectivist, so she will recognize the greatness of this. But as a Modern, she has supressed the sublime, and so she hasn't seen how this value can mean things beyond the expression of raw agression over nature. Mackey is leaving that door open so that the postmodern values can still get in under that frame.
Very good.
~Ww