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Every person who has tasted the bittersweet emptiness of fulfilling his petty desires, knows that there is a deeper thirst that transcends them, a happiness that cannot be achieved with any object. That is the true happiness, of which ordinary pleasure is but a pale reflection. That happiness requires transcending and including the small preoccupations of the ego in the ultimate ambition Spirit.
Source: Business-sattva: The Business Bodhisattva: http://www.axialent.com/eng/white_papers_details.asp?codigo=15
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