A Quote by Bill George on true north, values, shareholders, mission, and vision

Your “true north” cannot be redirected by external pressures. Once you start trying to satisfy one shareholder, you’ll have to deal with another shareholder with a different point of view. Same with board members and all your other constituencies. If you allow yourself to be pulled off course, you’re going to destroy your enterprise.

You have to stay a step ahead. You have to say, “This is what we stand for. This is a long-term growth company. It will give you great long-term returns, because we perform very well. Are you interested? If you’re not, you may want to put your investment somewhere else.” I’m not saying that you have to dismiss your shareholders or your board. But you must remember who you are and what your com­pany is.