A Quote by Elon Musk on car, electric, alternative energy, and transportation
People will buy the car just because it's a great car. We want them to think it's excellent value for money and then, oh yeah, it happens to be electric.
Source: Top Gear: Volting Ambition: http://www.topgear.com/content/features/stories/2007/05/stories/11/3.html
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