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The wake up call was finding this startling statistic that web usage in the spring of 1994 was growing at 2,300 percent a year. You know, things just don't grow that fast. It's highly unusual, and that started me about thinking , "What kind of business plan might make sense in the context of that growth?"
Source: Academy of Achievement: Jeff Bezos Interview: http://www.achievement.org/autodoc/page/bez0int-1
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