A Quote by Thomas J. "Tom" Peters on brand, branding, and success

Brand inside is more important than brand outside for sustained success.

Thomas J. "Tom" Peters : US author, lecturer, mgmt consultant; coauthored best-seller, In Search of Excellence
Tom Peters (1942 - )
Source: A Personal Top Ten Tom Quotes from London: http://www.tompeters.com/entries.php?rss=1&note=http://www.tompeters.com/blogs/main/010363.php
Contributed by: ~C4Chaos. More quotes added by ~C4Chaos from all sources
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