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Great Groups are vivid Utopias. They are a picture of the way organizations ought to look -- sort of like a set of aspirations and a graphic illustration of what's possible. So how do we, in our mundane, quotidian organizations, create these things? I think there are a number of factors that we can look at.
Perhaps the key factor, and it's almost a banal thing to say, is finding a meaning in what you do. That is, how do you make people feel that what they're doing is somewhat equivalent to a search for the Holy Grail?
This is more than just having a vision. You can see the difference in the often-cited way in which Steve Jobs brought in John Sculley to take over Apple. At the time, Sculley was destined to be the head of Pepsico. The clincher came when Jobs asked him, "How many more years of your life do you want to spend making colored water when you can have an opportunity to come here and change the world?"
