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A Quote by Joannne Thomas Yaccato on marketing, women, consumers, and marketing efforts

If you understand women's consumer DNA and implement strategies that ring with authenticity, you will improve all of your marketing efforts. If you make it women-friendly, you make it everybody-friendly.

Joannne Yaccato
Source: The 80% Minority: Reaching the Real World of Women Consumers
Contributed by: Terrill Welch. More quotes added by Terrill from all sources
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