Innovation is premised on force-feeding people more junk; on fuelling artificial needs for super-size meals, Hummers, and a new pair of sweatshop-produced fast-fashion jeans every weekend.
Sustainability, on the other hand, is premised on helping people finally step off that creaking treadmill of consumption.
Source: Open Thread: Overinnovation: http://discussionleader.hbsp.com/haque/2008/08/open_thread_overinnovation.html
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