A Quote by Stephen Shapiro on innovation

Most organizations are at the “innovation as an event” level. They have brainstorming sessions to generate new ideas.

At a more sophisticated level, innovation can be part of a “process.” That is, the organization has a structure in place to define problems, generate/evaluate ideas, and develop action plans to implement those ideas. The result is a realistic deliverable based on an organizational problem. However, the problem with both of these levels is that innovation is reactionary and discrete. It occurs only when someone decides it is time to innovate.