To me it seems pretty obvious that it would be simple to build a business around helping people achieve autonomy, a feeling of competence and relatedness. In fact, every web company that has been successful thusfar has their business build solidly on one or all of these. And I believe that as people discover that these things are within their reach, they will gravitate more and more towards companies that offer tools to helping them achieve happiness.
Source: Happiness as Core to Your Business Model: http://www.horsepigcow.com/2008/02/03/happiness-as-core-to-your-business-model/
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