It’s a widely accepted axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, some entrepreneurs have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . provid-ing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.
Source: Small Giants : Companies That Choose to Be Great Instead of Big, Page: book flap
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