Quotes about Cult

From that point on I visited the bottle every day at dusk. After the morning with Alexis and the afternoon in the sun, this became the third highlight of my day. I never ate more than a milk ball or two and at most half a licorice twist. It was the ritual that counted, the decadent taste of civilization in that strange fruitless Eden where I was allowed to eat practically anything, so long as it wasn’t food.

The Folarians (such was their name) were a pacifistic people who believed in free will, free thought, free love, free land, free living, free rides, freeloading and freebies of all kinds. Bitter enemies of the Vegetarians, the Fruitarians (who lived exclusively on raw fruit), the Pietarians (or “New Fruitarians,” as they were sometimes called, who ate only raw fruit pies) and the Breatharians (who subsisted on air alone), the Folarians promoted a doctrine wherein eternal life was achieved by abstaining from all food sources save foliage—thus their name. Moreover, this foliage—whether leaves, stems or flowers—must already have fallen to the ground of its own accord. This way, eating only nature’s leftovers, the Folarians lived in perfect harmony with Mother Earth.

At their core, cult brands are always fun. They make us happy. They uplift our spirits. They cheer us up when we're down and give us confidence. They help us enjoy life. They not only make us feel better about ourselves, they also give us a temporary escape from the drudgery of everyday life.