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Where people stop believing the truth, they do not start to believe in nothing, they start to believe in anything.
Like the priestly cult of the Middle Ages, the modern priestly cult of "scientific" psychotherapists exist overwhelmingly to stultify or blunt a too-acute insight into the powers benumbed in our personalities by our prevailing culture.
Cult brands aren't just companies with products or services to sell. To many of their followers, they are living, breathing surrogate family filled with like-minded individuals. They are a support group that just happens to sell products or services. Picture a cult brand in this context, and you'll have a much better understanding of why these brands all have such high customer loyalty and devoted followers.
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