Preserve the core, and let the rest flux. In their wonderful bestseller Built to Last, authors James Collins and Jerry Porras make a convincing argument that long-lived companies are able to thrive 50 years or more by retaining a very small heart of unchanging values, and then stimulating progress in everything else. At times "everything" includes changing the business the company operates in, migrating, say, from mining to insurance. Outside the core of values, nothing should be exempt from flux. Nothing.
Quotes about Flux
I had a lot on my mind trying to put together some kind of plan for my wayward self. The future seemed made of matchsticks, fragile as a house of cards. Where would I go now? Who would I be? Would I be me or somebody else?
I didn’t look back. I couldn’t. Such is life, imaginary or otherwise: a continuous parting of ways, a constant flux of approximation and distanciation, lines of fate intersecting at a point which is no-time, a theoretical crossroads fictitiously “present,” an unstable ice floe forever drifting between was and will be. The Adventure called and I followed with my thumb like a character being written by an intractable author. Which, of course, I was.

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