A C.E.O.'s incentive is not to learn, because he's not paid on real value. He's paid on cosmetic value. So he's paid to be nice to the Merrill Lynch analysts or the Wall Street analysts. So this is where the problem starts.
Quotes about Incentives
Source: World According to ... Nassim Nicholas Taleb - http://www.portfolio.com/views/columns/the-world-according-to/2008/08/14/Interview-With-Nassim-Nicholas-Taleb
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A lot of economists feel you do incentives and nothing else. I disagree. You have to motivate people around a central mission, a set of values, and then the incentives become the frosting on the cake; they become the payoff.
Source: Incentive Interview with Bill George: True Leader: http://www.salesandmarketing.com/msg/content_display/incentive/e3i5f94aaae55a5d3db008e813d8c8c944a
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