Quotes about Networks

Despite current ads and slogans, the world doesn't change one person at a time. It changes when networks of relationships form among people who share a common cause and vision of what's possible. This is good news for those of us intent on creating a positive future. Rather than worry about critical mass, our work is to foster critical connections. We don't need to convince large numbers of people to change; instead, we need to connect with kindred spirits. Through these relationships, we will develop the new knowledge, practices, courage and commitment that lead to broad-based change.

Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.

Instead, the future belongs to the marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

With over billion documents available today, it is hard to believe the Web emerged one node at a time. But it did. Barely a decade ago it had only one node, Tim Berners-Lee's famous Webpage. As physicists and computer scientists started creating pages of their own, the original site gradually gained links pointing to it. The modest Web of a dozen primitive documents was the precursor to the planet-sized self as the Web is today.