Quotes about Visionary companies

A visionary company doesn't seek balance between short-term and long-term, for example. It seeks to do well in the short-term and in the long-term. A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable. A visionary company doesn't simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to an extreme. In short, a visionary company doesn't want to blend yin and yang into a grey, indistinguishable circle that is neither highly yin nor highly yang; it aims to be distinctly yin and distinctly yang -- both at the same time, all the time.

Profitability is a necessary condition for existence and a means to more important ends, but it is not the end in itself for many of the visionary companies. Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.