Be Happy, Damnit: Can We Do That?!
Karen Salmansohn shares the to-be word of the day: to be outrageous and interviews Peter Shankman, author of Can We Do That?! Outrageous PR Stunts that Work and Why Your Company Needs Them. He shares some of the outrageous stunts that help launch companies and his former company, Airtroductions. Susan Shapiro Barash, author of Only as Good as Your Word: Lessons from My Favorite Literary Gurus, shares her journey and the benefit of mentors.