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Book Tours: Coloring Outside the Lines (Jeff Tobe) (2001)
Business in the United States has changed little. It's a dog-eat-dog world. However, there is a new perspective that is more about cooperation than competition, according to author Jeff Tobe. His new book, Coloring Outside The Lines, looks at a new business model that benefits not just your company, but others. By coloring outside the lines, business owners can reinvent the market. However, he warns, that when we do color outside the lines we should not fall off the page entirely.