Good Company: Good Causes
Today on Good Company, Michael Connor talks about companies and good causes. First off, Christine Cunningham talks about Ebay Giving Works, a program that allows non-profits to list items for free to raise money for their missions and allows individuals to donate to non-profits. Sean Milickan is the creator of Mission Fish, the program that has partnered with Ebay to make the Giving Works program possible. Cause-marketing is an increasingly popular marketing technique. Carol Cone of Cone Communications talks about what cause marketing is and how it is being used. Allison Bacon of AMP Insights talks about the millennial generation and how their attitudes toward social and environmental responsibility and cause branding.