Good Company: Good Causes Radio
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Good Company: Good Causes

Episode 47
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Today on Good Company, Michael Connor talks about companies and good causes. First off, Christine Cunningham talks about Ebay Giving Works, a program that allows non-profits to list items for free to raise money for their missions and allows individuals to donate to non-profits. Sean Milickan is the creator of Mission Fish, the program that has partnered with Ebay to make the Giving Works program possible. Cause-marketing is an increasingly popular marketing technique. Carol Cone of Cone Communications talks about what cause marketing is and how it is being used. Allison Bacon of AMP Insights talks about the millennial generation and how their attitudes toward social and environmental responsibility and cause branding.

Michael Connor
Christine Cunningham, Sean Millickan
English

Episodes

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Episode 1 Social Capitalist Awards
Social Capitalist Awards (1/5/2006)
Episode 1
Michael Connor welcomes Keith Hammonds, the Executive Editor of Fast Company magazine and Horowitz, the Executive Director of Working Today.
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Episode 2 Shareholder Activists
Shareholder Activists (1/12/2006)
Episode 2
Tim Smith and Lesley Lowe talk with Michael Connor about the shareholder activists coming into the boardroom.
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Episode 3 Workplace Ideas and Dilemmas
Workplace Ideas and Dilemmas (1/19/2006)
Episode 3
Author of Ideas are Free, Dean Schroeder, and Shel Horowitz, a regular author of the column, What Would You Do, join Michael Connor.
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Episode 4 Organic Ethics
Organic Ethics (1/26/2006)
Episode 4
Michael Connor welcomes Mel Newman from Newman’s Own Organics and Thomas Costigan, a columnist for Down Jones Market Watch.

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