Good Company: Social Branding Radio
Social Branding
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Good Company: Social Branding

Episode 76

Today on Good Company, Pamela Divisnki, VP of Ethos JWT Advertising Agency, talks about their work with companies looking to develop their brands' social personality in the marketplace. Courtney Loveman, brand mother of Seventh Generation and Jeffrey Hollender, President of Seventh Generation, join Michael to talk about Wee Generation. Wee Generation is an initiative that generates money for Healthy Child Healthy World through sales of sustainable diapers and diaper bags.

Michael Connor
Pamela Divinski, Jeffrey Hollender, Courtney Loveman


Episode 1 Social Capitalist Awards
Social Capitalist Awards (1/5/2006)
Episode 1
Michael Connor welcomes Keith Hammonds, the Executive Editor of Fast Company magazine and Horowitz, the Executive Director of Working Today.
Episode 2 Shareholder Activists
Shareholder Activists (1/12/2006)
Episode 2
Tim Smith and Lesley Lowe talk with Michael Connor about the shareholder activists coming into the boardroom.
Episode 3 Workplace Ideas and Dilemmas
Workplace Ideas and Dilemmas (1/19/2006)
Episode 3
Author of Ideas are Free, Dean Schroeder, and Shel Horowitz, a regular author of the column, What Would You Do, join Michael Connor.
Episode 4 Organic Ethics
Organic Ethics (1/26/2006)
Episode 4
Michael Connor welcomes Mel Newman from Newman’s Own Organics and Thomas Costigan, a columnist for Down Jones Market Watch.

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