Business Shrink: Starbucks Radio
Next up...

Sign Up NowWatch the full video - and many others - now with your Gaiam TV subscription!

Business Shrink: Starbucks

Episode 14

Peter Morris interviews Joseph Michelli, author of The Starbucks Experience: Five Principles for Turning Ordinary into Extraordinary. He shares how the Starbucks Experience offers a rare blend of boardroom strategies, employee motivation tips, community involvement, and customer satisfaction. Carolina Claire, Co-owner of North Light Books in Sonoma County California discusses the experience economy giving customers more so they want more. Also, how a small, business can take on a large corporate chain.

Peter Morris
Joseph Michelli, Carolina Claire


Episode 1 Leading a Values Based Business
Leading a Values Based Business (8/5/06)
Episode 1
Peter Morris talks to Mark Albion and Antonia Juhasz.
Episode 2 The Benefits Unique Business
The Benefits Unique Business (8/13/05)
Episode 2
Peter Morris speaks with Chris Anderson, author of The Long Tale, about the benefits of being a unique business and giving a full customer experience.
Episode 3 Stress Free Performance Appraisals
Stress Free Performance Appraisals (8/19/06)
Episode 3
Peter Morris speaks with Sharon Armstrong and Chuck Collins.
Episode 4 The Culture Code
The Culture Code (9/2/06)
Episode 4
Peter Morris speaks with Clotaire Rapialle, Connie Moran, the Mayor of Ocean Springs, Mississippi and Anthony Patton.

Be The First One To Comment

Login or sign upsign up to add a comment

More From Gaia

Password is case sensitive.