Business Shrink: Starbucks
Peter Morris interviews Joseph Michelli, author of The Starbucks Experience: Five Principles for Turning Ordinary into Extraordinary. He shares how the Starbucks Experience offers a rare blend of boardroom strategies, employee motivation tips, community involvement, and customer satisfaction. Carolina Claire, Co-owner of North Light Books in Sonoma County California discusses the experience economy giving customers more so they want more. Also, how a small, business can take on a large corporate chain.