Former Google Exec Says Voodoo Doll Avatars Used For Targeted Ads
One day at work here at Gaia, I went into our break room and was offered some cheddar cheese from a colleague. We had ordered a bag of snack-sized Tillamook sharp cheddar and were enjoying it while having a discussion about our favorite cheeses and whether this particular cheddar was sharp enough for our taste. When I went back to my desk and clicked on an article, I was taken aback (well, not really these days) when I saw a targeted ad for cheddar cheese from a grocery store in my area.
Ok, now I was convinced my phone was eavesdropping on my conversations throughout the day in order to serve me advertisements – a conspiracy that has been debated ad nauseam recently, as more and more people report uncanny instances of astoundingly targeted ads, based not on their search history, but on conversations they have around their devices.
But I got served this ad on my computer, which wasn’t within earshot – so how could it have known? My phone was in my pocket, which is synced to my computer, that must explain it!
But according to a former Google employee this isn’t the case — it’s actually much creepier.
In a recent town hall conference at the Milken Institute where tech insiders discussed the impact and direction technology is having on society, former Google design ethicist Tristan Harris painted a rather terrifying picture of how targeted advertising has become so effective, without even hijacking your device’s microphone.
“I know for a fact that data forensics show, and the Facebook VP of advertising said, promises, that they do not listen to the microphone,” Harris said. “So how is it that they’re still able to know the conversation you had?”
“It’s because inside of a Google server or a Facebook server is a little voodoo doll, avatar-like version of you, like a model of you,” he said.
“And I don’t have to listen to your conversations because I’ve accumulated all the clicks – the nail filings and hair clippings are all the clicks and likes you’ve ever made – and it makes this voodoo doll act more like you. So, all I have to do is simulate what conversations the voodoo doll is having, and I know the conversation you just had without having to listen to the microphone,” Harris said.
Sorry what? Surely, he must just be reiterating what Edward Snowden said; that metadata can be more intrusive than directly listening to conversations, right?
But Harris goes on to say that prediction has already overtaken the human species. He provides another example with YouTube’s algorithm saying that its recommendation function that serves you videos after the one you just watched, runs millions, or sometimes hundreds of millions of simulations based on its “voodoo doll” of you, to try to get you to keep watching. And that algorithm is now responsible for 70 percent of YouTube’s traffic – it’s eerily good at keeping you on site.
Is this an exaggeration or is Harris speaking the truth about the way these algorithms are functioning? If so, it seems to add another layer of complexity to various theories about our reality that flirt with themes of dystopia, notably the simulation hypothesis and our seemingly inevitable path to transhumanism.
Are AI algorithms already simulating our existence? Weren’t we going to do that for reasons of solving the most pressing threats to our existence, not to perpetuate capitalism and let corporate America better sell us stuff? And have these algorithms already infiltrated our thought process without yet being fully integrated with our brains?
It might be time to unplug from our increasingly simulated reality.
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A New Phase of Matter Appears to Defy Laws of Thermodynamics
Scientists have created a new phase of matter known as time crystals, a quantum phenomenon appearing to defy the laws of thermodynamics. Could this discovery upend our understanding of classical physics?
A team of researchers developing Google’s Sycamore quantum computer announced the successful creation of a time crystal that lasted for 100 seconds. This novel phase of matter appears to defy the second law of thermodynamics, which states that entropy, or chaos and disorder, always increases in an isolated system. In other words, energy must be put into a system in order to maintain structure or motion. But time crystals have been observed to maintain a constant state of flux, without losing any energy.
Dr. Simeon Hein, director of the Institute for Resonance, explains the science behind this strange phenomenon.
“Crystals are in everything we do—they’re in watches—they’re in so many things because they’re regular, they create evenness, they create this consistency. And just like their pattern is very consistent, the energy that crystals transmit turns into a very regular pattern which is why you can use a quartz crystal in a watch,’ Dr. Hein said.
“You can put a noisy electrical signal in but it will come out as a very consistent beat, and that created the idea for some people, in this case, Frank Wilczek from M.I.T. in 2012, to propose the idea that you not only had crystals in space, you could have crystals in time. You could create an oscillating circuit, using specific quantum principles, you could create a very constant quantum beat.”
Time crystals have been described as the first “out-of-equilibrium” phase of matter, meaning they maintain order while in an excited state. But how do time crystals accomplish this, without expending energy?
“At a quantum level, they’re getting energy from something called the Zero-point energy field. The Zero-point energy field is the lowest ground state of quantum matter, but the lowest state doesn’t mean absolute zero like nothing’s happening. The quantum ground state is actually the base state of the universe, where even though there’s nothing happening, the field itself generates energy, causing random fluctuations and particles to pop out of nowhere, and all sorts of really interesting effects that normally, I should say most of the time, we don’t see in our regular, physical reality,” Dr. Hein said.
“So these coherently entangled particles would be deriving their energy from the quantum vacuum field. But if they’re getting their energy from the quantum vacuum, instead of our classical world, you can’t see any reason why they would eventually have to wind down like our regular clocks would, and energy would dissipate.”
With this new discovery of time crystals appearing to defy the second law of thermodynamics, how has mainstream science reacted, or tried to reconcile this paradox?
“A lot of these quantum phenomena seem to defy classical physics, the whole idea of quantum entanglement suggests faster than light interaction or communication, Einstein called it ‘spooky action at a distance,’ and experiments later confirmed that you could take pairs of particles and separate them, and you could do something to one of them, and the other particle would immediately react at farther and farther distances away,” Dr. Hein said.
