From an early age, John Robbins was groomed as the heir apparent to the billion-dollar Baskin-Robbins ice-cream empire, which was founded by his father Irv Robbins, and uncle Burton Baskin in 1945.
By the time John was in his early 20s, Baskin-Robbins had grown to become the largest ice-cream company in the world, which John was set to inherit. But John was growing apart from the company and his father, and felt called to a more meaningful life than inventing another flavor of ice cream and accumulating more wealth.
John decided to walk away from the company, and from any money or trust funds. What happened next took him, his father, and the world completely by surprise.
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