Jason Vale, aka the ‘Juice Master’, is the best-selling author of twelve books on health, addiction and juicing. His books have now sold over 3 million copies worldwide and have been translated into numerous languages. His most well-known book – ‘7lbs In 7 days: The Juice Master Diet’ – went to number one of all books on Amazon and on Play.com. It even knocked the Da Vinci Code from the top spot! Jason has also released a series of health and addiction apps for Android and iOS. Each of these has reached No.1 in their respective categories, beating Jamie Oliver, Nigella Lawson and Gordon Ramsey in ‘Highest Grossing’ in the extremely competitive ‘Food & Drink’ category. Over 1 million ‘Jason Vale’ apps have now been sold. His project has been the groundbreaking film Super Juice Me! The Big Juice Experiment! The UK Premiere took place at London’s prestigious Odeon ‘West End’ on Leicester Square to a celebrity-packed audience. The film has received 5* reviews and hundreds of thousands of people viewed the film in its first week of release.