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Position Details

Head of Community

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Regular, F/T

Summary

We are seeking a strategic and hands-on Head of Community to lead the development and growth of our member community experience. We are launching a community platform where members can connect with one another, share playlists, post user-generated content, and engage more deeply around content, shared interests and values.

This leader will work at the intersection of community, product, and growth, partnering closely with Product, Engineering, Marketing, and Content to shape the member experience, drive engagement, and evolve the platform over time. The ideal candidate brings a track record of building online communities, strong product and marketing instincts, and the analytical rigor to translate member behavior into actionable insight.

At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.

Responsibilities

Lead the strategy, launch, and ongoing evolution of our community experience
Partner with Product and Engineering to provide member feedback, help prioritize enhancements, and shape the roadmap for community features
Develop programs and campaigns that drive adoption, engagement, and retention within the community
Create opportunities for members to connect, share playlists, contribute UGC, and participate in meaningful ways
Gather and synthesize member feedback, behavioral data, and engagement trends to improve the product and community strategy
Help define community standards, best practices, and governance to support a healthy, values-aligned environment
Partner with Marketing and Content to promote community participation and deepen member connection to the platform
Identify opportunities to bring existing communities, creators, or partners onto the platform
Establish KPIs and use qualitative and quantitative analysis to evaluate performance and forecast the impact of initiatives
Serve as the internal advocate for the member experience and the external champion for our community vision

Qualifications

8+ years of experience in community building, audience engagement, digital product, growth, or lifecycle marketing
Demonstrated success building, launching, or scaling an online community
Experience in a B2C growth company with annual revenue greater than $25 million
Strong cross-functional experience partnering with Product and Engineering to shape features, roadmap priorities, and member experience
Strong understanding of content discovery, user engagement, and UGC or social/community-driven product experiences
Experience using analytics platforms and user behavior data to generate insights and guide decisions; Google Analytics required
Proven ability to forecast and assess the impact of initiatives using both qualitative and quantitative analysis
Track record of developing programs or campaigns that drive adoption, engagement, and retention
Experience attracting or onboarding existing communities, creators, or partners onto a platform is a plus
Excellent communication, leadership, and stakeholder management skills
Experience in media, subscription, wellness, or mission-driven brands is a plus

Compensation

Type: Salary
Range: $150000 - $175000 (USD)

More About Gaia

Gaia exists as a transformational network to empower a global conscious community.

Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.

We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”

The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.

Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.