Content Publishing

• Own content publishing pipeline, from post-production to publish. 
  • Design and maintain a publishing schedule and communicate it to the organization
  • Work with Post-Production team to manage the media editing schedule
  • Review all content, video and audio, for high media quality and high content value/technical acuity (QC), including closed captions
  • Gather and organize all content assets in necessary sizes and formats for publish
  • Work with technical teams to ensure content offerings are matched with proper marketing offers
  • Meet deadlines
• Manage content publishing technology

Content Programming, Merchandising, and Creative Writing

• Repurpose existing content (video, audio, and written) into intriguing, cohesive content offers based on market opportunities and internal data
• Design learning pathways, e-books, and other content resources for yoga practitioners
• Work with UI/UX designer to improve learning and content experience on web, mobile, and app
• Assign and touch up lead imagery for all content
• Own content discovery and merchandising, including featured/seasonal content, metadata, search, and filters.
• Coordinate efficient delivery of metadata from outside distributors and teachers, when necessary
• Curate, update, and maintain content pages
• Write and copyedit engaging and informative content descriptions and assign appropriate metadata for all content.
  • Support marketing team in copyediting
• Write and implement content delivery emails aimed at engagement and retention.
• Write and publish member newsletters/What’s New emails.

Asset Management

• Maintain a clean and organized content asset library 
• Own asset library, including all imagery for content leads, merchandising, and teacher promotions and be able to share access to assets when necessary

Content Data/Health

• Analyze and report on content performance, keeping the content catalog healthy and robust. Own content data and metrics.
• Keep abreast of content trends and yoga trends. 
• Manage course sales calculation and reporting.

Teacher/Vendor Relationships

• Develop, manage, and maintain teacher relationships as it pertains to content – Communicate with teachers about content publishing, assets, descriptions, promotions, etc
• Develop, manage, and maintain vendor/partner relationships when applicable

Technology

Technology is an integral part of this position. Experience with email, Google Docs, and Google Sheets is required. Knowledge of Slack is preferred. While experience with other specific internal technology isn’t required, confidence with digital media technologies is required. Other technologies include our digital media publishing platform, content management system, database management system, email system, our web and mobile applications on various devices, Google Analytics, and data management systems. An interest in leveraging AI in an ethical manner is encouraged.