Philanthropy, Inc.

1 hr, 10 mins2009

When big business meets big charity, the partnership can be very profitable for both. At the same time this modern-day alliance presents interesting ethical questions about the nature of corporate altruism.

Philanthropy Inc. tells the story of this new phenomenon using three case studies involving three of the world’s largest corporations and three of the world’s largest charities. Each story is an example of how the partnership of business and charity can work, and sometimes not work.

Philanthropy, Inc., explores the ethical questions by taking them to the people who know this issue best. We speak to the leaders at the forefront of the movement and examine high profile case studies involving some of North America’s corporate giants like Coca-Cola, Wal-Mart and General Mills.