Aubrey Marcus’ Darkness Retreat Produced Psychedelic Visions
Aubrey Marcus is widely known as being the founder of health and fitness brand Onnit, a company focused on what he calls “Total Human Optimization,” which develops dietary supplements, nootropics (natural compounds that enhance brain function), and exercise gear.
Concurrent with his company’s meteoric growth, Marcus has become one of the most popular voices in the alternative, new age space with his eponymous podcast, where he discusses topics ranging from mental health to plant medicine, sexuality, and cultural paradigm shifts.
Like most stories of success, Marcus struggled in his early adulthood to find true meaning in life. While discussing his legacy in a recent interview on Open Minds with Regina Meredith, Marcus said, “I was looking for my purpose. I always felt like I had something important to give.”
This sentiment began early in his life, inspired by movies depicting sagacious masters who encouraged their protegés by telling them they had something important to contribute to the world. But like the archetypal Hero’s Journey, his road to success was punctuated by obstacles he first had to overcome.
One of the ways Marcus gained clarity on his journey was by imbibing the powerfully psychedelic ayahuasca brew, which gave him insight into the nature of his mind and his role in the universe. Today, psychedelic modalities through breathwork, sensory deprivation, and plant medicines are topics regularly discussed on his podcast.
But it was through his initial experience with the DMT-containing ayahuasca that Marcus embraced not just an internal philosophical shift, but also one in his identity. Choosing to rebrand with his middle name “Aubrey,” he began to build Onnit, based on a conversation with Joe Rogan about what kind of supplement he would be interested in trying. When Rogan responded with a cognitive enhancer made from plants and natural substances, he began formulating Alpha Brain and subsequently formed a fortuitous partnership with the world’s most popular podcaster.
Marcus’s conclusions about life are highly influenced by his fascinating firsthand experiences that drive his philosophical curiosities. While potent psychedelics like ayahuasca are an almost guaranteed method of achieving ego death and confronting inner demons, Marcus’ desire to explore the deeper realms of human consciousness has taken him even further.
In 2020, he embarked on a retreat spent in complete darkness for an entire week. This sensory deprivation was undertaken with the intention of self-reflection as well as inducing a release of endogenous DMT to produce psychedelic visions. Though the first few days didn’t exactly produce powerful visions, Marcus says he did contemplate and pick apart every aspect of his life, convincing himself he needed to change everything, but these thoughts were fleeting. Then, after a few days, he says he eventually experienced some of the most intense visions, culminating in a discussion with the Buddha, himself.
Marcus says the insight from these experiences gave him new outlooks on life including an appreciation for his family and loved ones, in addition to learning how the machinations of the ego shape our daily thought patterns.
Marcus’s work is also about helping people discover the freedom to be themselves by recognizing who they are in all their complexity. He tells Meredith we are really a mixture of good and bad, courageous and fearful, and that we don’t have to pretend to be one or the other. It’s about being aware of the “shadow aspects” that we suppress instead of embracing who we are.
Marcus admits, “I know nothing. But every day I ask questions and take a seat at the table where Truth likes to have snacks.”
New Research Examines the Causes & Consequences of Poor Sleep
An influx of new research has been shedding light on the importance of sleep and showing the great promise of natural approaches to treating dysfunction.
According to recent statistics, at least one-third of Americans don’t get the recommended seven hours of sleep per night. And over the last few years, sleep problems have been reported in 40% of Americans. Alarmed by these numbers, researchers have doubled their efforts at studying the causes, effects, and possible treatments.
Dr. Donese Worden is a naturopathic doctor who has worked with multiple patients with sleep issues and has lectured extensively on the topic.
“The importance of sleep cannot be overstated. It detoxes our body, not only the brain in its detoxification process but the entire body. It allows us to regenerate our body — that’s called ATP,” Dr. Worden said.
“The cells also need to rest at a certain point to re-energize themselves to do all of the processes they do. It allows us to tell our bodies we need to burn more fat. It allows our body to say it is time to regulate blood sugar (and) help the cardiovascular system repair. If we’re not sleeping well, we’re more at risk for atherosclerosis and other metabolic diseases.”
One significant area of recent research has been around the causes of sleep problems. Multiple factors have been implicated, including stress responses, nutritional deficits and excesses, and nighttime routines.
“Your nighttime routine is called sleep hygiene. Is the room dark? Blackout curtains are important here. Is the room cold enough? That affects your sleep. So looking at the basics of cold room, dark room, and blue light. Is the computer on? Are you looking at your cell phone? Blue light has been linked with a very recent study, into affecting our quality of sleep and ability to go to sleep,” Dr. Worden said.
Studies suggest that blue light decreases the production of melatonin, which is necessary for the induction of sleep. Another focus of recent study is the connection between nutrition, inflammation, and sleep.