What does the phrase, “the dawn of a new day,” really mean? Jordan Maxwell suggests that this is a coded phrase, used by secret societies like the illuminati, to convey their secret messages in plain sight. He delves into the origin of this phrase, exploring the occult significance of the sun and its rising. What he reveals may be the signs of an invisible empire rising up to guide the destiny of America as a conspiratorial apparatus of control. Wake up and enter the world of the occult.