Number of People Practicing Wicca, Paganism Growing Dramatically

The number of people who identify religiously as Wiccan has seen a meteoric rise in the United States, according to census data and a study conducted by Trinity College. Some attribute this witchy surge to an increased interest in astrology and the esoteric, while others say it’s clearly a sign of the times. Whatever the case may be, appropriation and corporate attempts to monetize the trend abound.
According to a study collected by Trinity College between 1990 and 2008, identification with Wicca in the U.S. increased from 8,000 to 340,000 members over the 18-year period.
And that trend continues today, with a 2014 Pew Research Study finding the number of people who identified as Wiccan or Pagan jumped to close to a million people. And yes, there is a difference between Wicca and Paganism, but for the sake of making a point about the demographic, let’s consider them together.
The reason the two have grown so significantly may be due to a breakdown of misconceptions about what these religions actually stand for, many of which have been falsely spread by the church in the past. Unlike the evil stereotypes that have historically been cast on witches and pagans, millennials understand these practices have a reverence for nature, are polytheistic, and averse to the strict dogmas of mainstream religions.
Wicca has no centralized, authoritative body and embraces a number of diverse sects, lineages, and traditions – of course, this generation finds it appealing.
If you haven’t heard recent claims of pop-stars practicing Wicca, or stories of hexes placed on political figures, then this sudden spike in witchcraft may come as a surprise. But for those aware, the recent occult fascination makes sense. In fact, the rise in the number of witchcraft practitioners may have outpaced certain Christian denominations, including Presbyterianism, according to some sources.
But these situations have always presented themselves as a clarion call to corporations looking to profit from a newfound lifestyle interest, leading to cultural or religious appropriation seen in tone deaf marketing and advertising.
A recent article published by Quartz, shows how the cosmetics brand Sephora, was called out for its sale of a “Starter Witch Kit,” which included essential oils and a sage stick to jumpstart the aspiring witchy neophyte. The company quickly pulled the product after true Wiccans expressed their disapproval.
And it’s not just corporations that get it wrong when it comes to esoteric spirituality. Earlier this year we interviewed a couple who run Mountain Magic Tarot in Richlands Virginia – a shop that was told it could not practice tarot readings due to a misperception that it was hostile to the town’s mostly Christian population.
It seems inevitable though, that if you’re going to practice any religion – especially one historically thought to be synonymous with evil – someone will misconstrue your philosophy. Let’s change that paradigm.
To learn more about Wicca and its philosophy check out this episode of Beyond Belief with former-rockstar-turned-witch Fiona Horne:
Ancient Egyptian Initiation: The Seven Gates

The following is a selected text from The Book of Coming Forth by Light, popularly called The Egyptian Book of the Dead. It is an initiation text to be spoken aloud. Try using it in a ceremonial manner as you prepare for a period of meditation. Use incense and candles, perhaps some bells or music. Special clothing may also add to the ceremonial nature of the initiation process. Each Gate is associated with a specific chakra and thought-cluster. It is important to use your mind’s eye to visualize that center within your body and the concept in your mind as you speak the words associated with it. The words and thoughts are quite powerful. Wherever you see “[Your Name]”, speak your name. For example, I would speak: “May you cause the perfected soul of the Reunited One, the seeker John, to be victorious with you in the Temple of Reunion.”
These gates correlate to our body temple and our mental thoughts. Here are the thoughts you should focus on at each gate. To get the full effect of the initiation you should feel, imagine, and experience the journey. This is how one brings about the full illumination. Do not move through the gates quickly. Try to imbue your mind and body with the thoughts and vibrations of each gate before moving on.