Number of People Practicing Wicca, Paganism Growing Dramatically

The number of people who identify religiously as Wiccan has seen a meteoric rise in the United States, according to census data and a study conducted by Trinity College. Some attribute this witchy surge to an increased interest in astrology and the esoteric, while others say it’s clearly a sign of the times. Whatever the case may be, appropriation and corporate attempts to monetize the trend abound.
According to a study collected by Trinity College between 1990 and 2008, identification with Wicca in the U.S. increased from 8,000 to 340,000 members over the 18-year period.
And that trend continues today, with a 2014 Pew Research Study finding the number of people who identified as Wiccan or Pagan jumped to close to a million people. And yes, there is a difference between Wicca and Paganism, but for the sake of making a point about the demographic, let’s consider them together.
The reason the two have grown so significantly may be due to a breakdown of misconceptions about what these religions actually stand for, many of which have been falsely spread by the church in the past. Unlike the evil stereotypes that have historically been cast on witches and pagans, millennials understand these practices have a reverence for nature, are polytheistic, and averse to the strict dogmas of mainstream religions.
Wicca has no centralized, authoritative body and embraces a number of diverse sects, lineages, and traditions – of course, this generation finds it appealing.
If you haven’t heard recent claims of pop-stars practicing Wicca, or stories of hexes placed on political figures, then this sudden spike in witchcraft may come as a surprise. But for those aware, the recent occult fascination makes sense. In fact, the rise in the number of witchcraft practitioners may have outpaced certain Christian denominations, including Presbyterianism, according to some sources.
But these situations have always presented themselves as a clarion call to corporations looking to profit from a newfound lifestyle interest, leading to cultural or religious appropriation seen in tone deaf marketing and advertising.
A recent article published by Quartz, shows how the cosmetics brand Sephora, was called out for its sale of a “Starter Witch Kit,” which included essential oils and a sage stick to jumpstart the aspiring witchy neophyte. The company quickly pulled the product after true Wiccans expressed their disapproval.
And it’s not just corporations that get it wrong when it comes to esoteric spirituality. Earlier this year we interviewed a couple who run Mountain Magic Tarot in Richlands Virginia – a shop that was told it could not practice tarot readings due to a misperception that it was hostile to the town’s mostly Christian population.
It seems inevitable though, that if you’re going to practice any religion – especially one historically thought to be synonymous with evil – someone will misconstrue your philosophy. Let’s change that paradigm.
To learn more about Wicca and its philosophy check out this episode of Beyond Belief with former-rockstar-turned-witch Fiona Horne:
Ancient Traditions To Help You Celebrate Summer Solstice

The summer solstice marks the longest day of the year, during which the axial tilt of the Earth puts the western hemisphere closest to the Sun. For time immemorial, it has been a day of celebration for many cultures across the world. But if you’re unsure of how to celebrate the summer solstice of 2019, here are some of the ancient rituals and celebrations practiced by our ancestors on the midsummer’s night.
Summer Solstice Meaning
The word solstice comes from the Latin words “sol,” meaning sun, and “stitium” or “sistere,” meaning still or stopped. In ancient times, our ancestors likely used this day as a marker to decide when to plant crops, noticing that the sun switched from a southward to northward trajectory in the sky.
But more importantly, the solstice was a time of celebration and a break from the norm. Many cultures believed that magic took place on the night of the summer solstice, with fairies showing themselves to humans, while evil spirits were dispelled from their lives.
Ancient Festivities on the Summer Solstice
In ancient Greece, the summer solstice marked the start of a new year and the month-long countdown to the Olympics. The Greeks also observed the festival of Kronia, during which they worshipped Cronus, the god of agriculture. At this time slaves were given equal rights to their owners, who allowed them to participate in games and festivities, sometimes even reversing roles and serving them – it was undoubtedly a welcomed holiday.
In ancient Egypt, the summer solstice represented the coming of the brightest star, Sirius. Not long after, the Nile would begin to flood its banks, marking a season of abundance from the land. The Egyptians believed Sirius was responsible for the floods and considered it the start of a new year.
The ancient Romans celebrated the festival of Vestalia, in honor of the goddess of the hearth. Married women brought offerings to the temple of Vesta, hoping the goddess would bestow blessings upon their families. Vesta was the protector of married women and virginity, and was exclusively a goddess for women.
In addition to the offerings made in Vesta’s temple, women would bake a sacred cake, which followed a strict recipe. Water from a sacred spring would be used, and prevented from coming into contact with the Earth, as it was carried in blessed jugs.